The Power of Political Storytelling: Theories of Narrative Formation

The article explores the power of political narratives in shaping public opinion and political discourse. It analyzes the theoretical foundations of narratives and their practical applications, including emotional resonance, symbolism, and transmedia storytelling. Particular attention is given to the transformative role of narratives in the era of social media, where digital platforms democratize storytelling. Walter Fisher's "Narrative Paradigm" theory is described, emphasizing the universal influence of narratives across cultures and presenting humans as "storytellers." The article examines historical and contemporary examples, such as Obama’s election campaigns, the Brexit referendum, and the 2024 U.S. elections. It evaluates the constructive and manipulative potential of narratives, highlighting their significance in driving political and social change. Additionally, thearticle classifies key narratives that shape public political behavior and attitudes.