Using the Knowledge Graph in Marketing Activation
In this article, we present a work that uses machine learning methods to create a graph database with knowledge graphs to investigate how a wholesale business organization can monitor, improve, and manage revenue changes over time based on data from marketing activation methods used to improve sales revenue of wholesale goods.
Authors
- Munkhtsetseg Namsraidorj (ORCID: https://orcid.org/0000-0001-7767-5311)
- Enkhtuul Bukhsuren (ORCID: https://orcid.org/0000-0002-2961-997X)
- Nandin-Erdene Enkhmyagmar
- Tumen-Ochir Tumurtulga
- Enerlen Enkhtur
Publication Details
- Published
- 2025-03-31
- DOI
- https://doi.org/10.38124/ijisrt/25mar967
- Primary Topic
- Big Data and Business Intelligence
- Type
- article
- Field-Weighted Citation Impact
- 0.00