An Analysis of Factors Contributing to Low Enrollment of Students Doing Professional Programmes in Zambia: A Case Study of ZCAS

This study investigates the causes of the low student enrolment in professional programs at the Zambia Centre for Accountancy Studies (ZCAS). Despite Zambia's economy's growing need for skilled professionals, ZCAS's enrolment rates have recently declined, raising concerns about the institution's ability to meet labour market demands. The study is to identify and investigate the external, awareness-related, and economic factors that influence enrolling decisions to give useful recommendations to increase enrolment rates and enhance the institution's educational offerings. As part of a deductive research approach, information was gathered from current and prospective students via a standardised online questionnaire. The questionnaire focused on key elements such as program value knowledge, budgetary constraints, and external considerations including job market circumstances and governmental laws. Data were analysed using statistical techniques to identify significant trends and relationships. The findings indicated that high tuition costs and limited financial aid alternatives are major deterrents to enrolling. Misconceptions about work opportunities and ignorance of the significance of professional certifications are further factors causing low enrolment rates. External factors, including the status of the labour market and the rise of other career paths, are also significant. The implications of these findings are critical for organisations such as ZCAS. The research recommends targeted measures to address these problems, including enhanced financial aid programs, awareness campaigns, and partnerships with pertinent business stakeholders. ZCAS can increase enrolment rates, promote Zambia's economic development, and ensure a future supply of skilled workforce by implementing these strategies.