DIGITALIZATION OF UKRAINIAN COMPANIES' ACTIVITIES IN WAR CONDITIONS: CHALLENGES vs OPPORTUNITIES

Objective. The objective of this study is to summarize the pressing problems of Ukrainian companies in times of war and select relevant areas of digitalization that would help reduce these problems. Methods. To achieve the outlined objective, the following methods of empirical and theoretical research are used: literature review, theoretical generalization (to identify, collect and analyse modern research on the digitalization of enterprise activities and overcoming the problems of Ukrainian companies), descriptive method (to highlight the business consequences of Russia's military aggression against Ukraine), methods of analysis and systematization (to identify promising ways to overcome the problems of domestic producers and group them by functional characteristics). Results. Diagnostics of the problems that arose during the war and grouping of digital technologies to solve them are carried out focusing on the functional subsystems of domestic companies: financial, personnel, marketing, operational and research. The analysis reveals a wide range of digital tools suitable for use by domestic producers. The transfer of basic and supporting business processes into a virtual format, the spread of forms of remote work, the widespread use of highly specialized software products and artificial intelligence give domestic companies a great chance to stay afloat and improve their competitive position in the market. Digital technologies allow both reducing physical risks and the impact of war on business, and providing new opportunities for adaptation, automation, development and innovation. At the same time, for the successful implementation of digital solutions, technical and organizational changes, state support, as well as the readiness of the enterprises themselves for rapid adaptation and learning are necessary.