Сognitive map of effective port operation as a tool for ensuring economic development of the region

Aim . The purpose of the study is to consider the possibility of using a cognitive approach in seaport management. Methodology. The method of cognitive modeling was used to construct a cognitive map of the effective functioning of the port, methods of system analysis in the selection and systematization of factors and indicators of the effective functioning of the port, and the theory of the scenario approach. Results . A cognitive map of the effective functioning of the port was constructed based on a set of collected indicators. The modeling procedure is the identification of cause-and-effect relationships for the reactive and proactive establishment of trends, the accumulation of theoretical and practical knowledge and the development of practical recommendations on this basis. An algorithm for cognitive modeling of the effective functioning of the port is presented based on the use of the scenario approach theory based on a selected set of indicators. Research implications . The use of a cognitive map will make it possible to determine the influence of the relevant subsystems of factors on the effective functioning of the port and, accordingly, to formulate the conditions for effective functioning. This approach is a tool for achieving goals through structured improvements within the company’s operating strategy.