Factor analysis of market evolution car tires in the Russian Federation

Aim . Identification and assessment of factors in the evolution of the car tire market and development of proposals for its harmonization. Methodology . The totality of the prerequisites for evolution is reduced to three factors: growth in sales and vehicle fleet; a reduction in the number of manufacturers and their production volumes; a shortage of chemical industry materials for the production of tires. The factors were ranked based on the significance criterion. The study is based on an array of statistical observation data for 2020–2023. Methods of factor and statistical analysis, as well as expert assessments, are used. Results . The factors of evolution of the tire market have been identified, assessed and ranked. Based on the results of the study, proposals were formulated on measures to maintain the market in a state that meets the criteria of balance and increasing sovereignty in the provision of tire products. Research implications . It consists of an integrated approach to solving the problem of balancing the market based on the development of domestic competencies and production while simultaneously rationally using foreign assets previously localized in the Russian Federation.