British Military Bands, Propaganda, and Diplomacy, 1872–1918

Abstract During the First World War, British military bands went on tours to Paris (1917) and Italy (1918) to generate support for the Allied war effort. These ‘propaganda tours’ marked the culmination of a trend that emerged in the second half of the nineteenth century when military musicians assumed the role of cultural envoys of the state. With retreat from ‘splendid isolation’ at the turn of the century, the nascent e ntente cordiale witnessed a burgeoning relationship between British and French military bands. While the impetus for these tours came from outside government, the Foreign Office’s cancellation of a tour to Germany in 1907 against King Edward VII’s wishes shows that these activities were considered more than benign gestures of international musical co-operation. After over two years of war, professional propagandists harnessed the mass appeal of military music by organizing concerts designed to reverse dwindling morale and present a unified Allied war effort. Although it is hard to assess their effectiveness, contemporary accounts and similar missions in the interwar period suggest that they met their objectives. By consulting a wide range of materials, from concert reviews to diplomatic correspondence, this article aims to bridge the gaps between political, military, and cultural history by showing the relevance of military music to all three sub-fields.