The intersection of emotions and memories: How travel experiences shape psychological resources and intentions

This study analyzed the impact of memorable travel experiences (MTEs) on tourists' emotions, positive psychological capital (PPC), and future travel intentions (FTI), using survey data (n=400) and structural equation modeling. In overall, the findings revealed that the frequency of recalling memorable travel experiences enhances positive emotions, reduces negative emotions, and strengthens PPC, which collectively contribute to fostering future travel intentions. MTEs significantly promoted individual well-being and psychological resources through emotional changes, maintaining a lasting impact beyond the trip itself. Positive emotions emerged as a critical factor in strengthening PPC derived from memorable experiences, which played a pivotal role in shaping travel intentions such as revisits and recommendations. The study highlights that the travel industry can leverage long-term strategies utilizing customers' positive experiences to sustain competitive advantages. This includes developing well-being-oriented travel products, personalized recall programs, and effective negative emotion management strategies. By empirically addressing the interplay between post-travel recollection and psychological resources, this study offers significant academic contributions to the fields of tourism and positive psychology.