THE MANAGEMENT OF INNOVATIVE DEVELOPMENT IN BUSINESS ENTITIES: THE FORMATION OF A BALANCED SECURITY MECHANISM

The article addresses the challenges associated with the management of innovative development in business entities within the contemporary economic, technological, and security landscape. It is demonstrated that the integration of innovation potential with security mechanisms is a critical factor in ensuring the competitiveness and sustainability of business entities. The theoretical foundations of innovative development are examined, with a particular emphasis on the significance of innovation as a catalyst for economic growth. The role of security mechanisms in minimizing risks and safeguarding business entity resources is also highlighted. The article goes on to define the main components of the security mechanism, which are as follows: legal, organizational, economic, and technological elements. These elements form a single integrated system for protecting innovation processes. The author's analysis yielded a proposed conceptual framework for a balanced security mechanism, which aims to ensure a harmonious integration of innovative development and security measures. The proposed framework is substantiated by approaches to integrating innovation and security management, including the introduction of adaptive models for responding to external threats, modern digital technologies, and forecasting tools. The proposed scheme of the integration mechanism, which includes analytical, strategic, organizational, technological, financial, and monitoring blocks, provides a systematic approach to the management of a business entity. The potential for additional research is associated with the development of sectoral models for integrating innovation and security, the adaptation of international experience to national conditions, and the evaluation of the effectiveness of the proposed mechanism in the operations of business entities. The study's findings possess theoretical and practical value in the development of sustainable models of innovation management under conditions of uncertainty and risk