MODERN CHALLENGES OF ECONOMIC ETHICS IN UKRAINE

The article discusses the main challenges faced by the Ukrainian business environment in the current environment in the field of ethics and morality. The article highlights the role of ethical standards in solving socio-economic problems, which is of great importance in the context of globalisation and the need to adapt to European standards. The main areas of business ethics are presented, including social responsibility, environmental protection, development of corporate culture, transparency of financial reporting, fight against corruption, and support for human rights. The article highlights the mechanisms for assessing business ethics, which are conventionally divided into qualitative and quantitative. Quantitative mechanisms provide an objective comparison of data, while qualitative ones allow for a deeper analysis of the ethical aspects of a company's activities. It is determined that the best approach is to combine these two mechanisms to obtain a holistic view of the ethical state of business and identify areas for improvement. The study pays special attention to the importance of ethical governance in times of war and the economic challenges caused by the destruction of infrastructure, reduced production and mass migration. It is noted that the war has exacerbated environmental problems, increasing the need for a responsible attitude to the environment. The author emphasises the importance of complying with the law, applying European standards and fighting corruption. The modern business sector should effectively integrate international experience and adapt it to national realities, which will help create a sustainable, efficient and ethical business environment that will increase the trust of international partners, attract investment and successfully restore the country