A Study on Impact of E-Banking on Customer’s Financial Behavior in IOB

This study investigates how e-banking services at Indian Overseas Bank (IOB) influence customers' financial behavior, including spending habits, savings patterns, and investment decisions. Focusing on digital platforms like mobile banking, UPI, and online transactions, the research analyzes data from 249 IOB customers to assess the relationship between e-banking usage and financial management. The findings reveal that convenient digital tools significantly enhance financial planning and transaction frequency, particularly among younger users. However, challenges such as security concerns and limited digital literacy hinder broader adoption. The study underscores the need for improved security measures, user-friendly interfaces, and financial education programs to maximize e-banking's potential in empowering customers and promoting financial inclusion. Keywords: digital banking, money habits, online security, customer trust, banking technology.