The impact of AI-based image generation technology on the design creation process : Focusing on motion graphics design

This study, which analyzed the impact of AI-based image generation technology on the creative process of motion graphic design, was conducted through literature review and case analysis. It examined how AI is utilized in the planning, production, editing, post-production, and rendering stages, and the changes in the role of the creator. The results of the study show that in the planning stage, AI expands the scope of idea generation through data-based insights and automated visual data generation. In the production and editing process, AI enhances animation, visual effects(VFX), and automatic editing functions to improve creative efficiency, and improves the precision and speed of work with real-time rendering technology. In conclusion, the development of AI is changing the role of the creator into a strategic planner, and is reorganizing the design creative process through collaboration between humans and AI. It is expected that a new model in which creativity and technology are organically combined will be established in the future design environment.