A Study on Consumer Perception of Goods Considering the Consumption Characteristics of the 2030 Generation

With the growth of K-content and the cultural industry, along with improved economic conditions, consumer interest in goods has increased, expanding their types and roles. Previously limited to fandom-related souvenirs, goods now take on diverse meanings. Consumers in their 20s and 30s favor customized goods that reflect their tastes, using them to express identity. Goods also enhance emotional experiences and strengthen the bond between fans and brands. This study redefines the concept and scope of goods by analyzing domestic consumer perceptions and consumption patterns through in-depth interviews and exploring production strategies and industry trends for this demographic.