A Study on the Visual Expression of Eroticism Advertising : Focusing on Jacques Lacan's unconscious and depaysement method

This study is a study on the visual expression of erotic advertising and aims to verify how erotic advertising types and dephase network techniques used in their expressions affect Jacques Lacan's unconscious factors. As a result of the study, research hypotheses 1, 3, and 4 were adopted to verify the differences in Jacques Lacan's unconscious factors according to the four types of advertising in eroticism, and hypothesis 2, which had no significant difference, was rejected. Second, research hypotheses 5, 6, 7, and 8 were all adopted and supported to verify the differences in Jacques Lacan's unconscious factors according to the eight techniques of defacement. All of the adopted variables showed significant differences at the significance level p<0.01. The implications of this study is that it is related to the meaning of the British advertising type and the same relationship between each other expression methods of different expression methods. Therefore, based on the analysis results of this study, if used strategically, it is considered to be useful in enhancing advertising and purchasing effects.