A Study on Retail Buying Behaviour and Impact in Emerging Economies

Behavior is regularly considered random and therefore cannot be generalized. Furthermore, retail purchases are usually made by individuals and are influenced by cultural considerations. This paper aims to identify dangerous incidents in emerging countries such as BRICS. In the broadside, the vital incident approach is applied to capture retail procurement behaviors that produce both effective and futile outcomes. The authors examine the incident with theoretical proof to give an explanation for the end result.This takes a look at is distinctive as it is premised on the voice of retail shopping for behavior to offer an explanation for real-international selection-making with hypothetical resistance from consumer works. To recognize retail store forms and retail customer forms, the reason is to select retail stores and retail store shopping, products preferred by using retail stores, retail product line, and services predicted with the aid of retail customers.These surveys were commissioned and conducted online via unbiased research. Approximately 311 randomly selected customers in the market were surveyed nationwide. The information was collected and weighted to be a consultant to the Indian Census for gender, age and geographic area. A 95 percent self-assessment was used to verify importance.

Authors

Publication Details

Journal
Journal of Marketing & Social Research
Published
2025-03-30
DOI
https://doi.org/10.61336/jmsr/25-02-21
Primary Topic
Consumer Retail Behavior Studies
Type
article
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article

A Study on Retail Buying Behaviour and Impact in Emerging Economies

Mr. P. Pratheesh
Journal of Marketing & Social Research
Consumer Retail Behavior Studies
article

A Study on Retail Buying Behaviour and Impact in Emerging Economies

Mr. P. Pratheesh
article en

Abstract

Behavior is regularly considered random and therefore cannot be generalized. Furthermore, retail purchases are usually made by individuals and are influenced by cultural considerations. This paper aims to identify dangerous incidents in emerging countries such as BRICS. In the broadside, the vital incident approach is applied to capture retail procurement behaviors that produce both effective and futile outcomes. The authors examine the incident with theoretical proof to give an explanation for the end result.This takes a look at is distinctive as it is premised on the voice of retail shopping for behavior to offer an explanation for real-international selection-making with hypothetical resistance from consumer works. To recognize retail store forms and retail customer forms, the reason is to select retail stores and retail store shopping, products preferred by using retail stores, retail product line, and services predicted with the aid of retail customers.These surveys were commissioned and conducted online via unbiased research. Approximately 311 randomly selected customers in the market were surveyed nationwide. The information was collected and weighted to be a consultant to the Indian Census for gender, age and geographic area. A 95 percent self-assessment was used to verify importance.

Journal of Marketing & Social ResearchVol. 2(2)
Openalex Percentile: Top 93%
Consumer Retail Behavior Studies
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A Study on Retail Buying Behaviour and Impact in Emerging Economies — Mr. P. Pratheesh · Journal of Marketing & Social Research (2025) | TGRS Research Map | TGRS