Analysis and optimization of business productive management

Productivity is undoubtedly the ability to optimize resources to obtain maximum performance in processes. The purpose of the research was to increase productivity in the returns area through an exhaustive analysis of the times in each stage of the process. Returns, caused by sales errors, merchandise damage and factory defects, were comprehensively evaluated, identifying inefficiencies such as unproductive times and delays in the handling of returned items. To address these problems, a descriptive methodology was used, applying the return to zero method to measure the times from the receipt of the items to their return to the inventory. The main results revealed the need to implement improvements that include the elimination and combination of unnecessary activities, which reduces standard times and increases productivity.