Reevaluating Sociodemographic Influences on the Collaborative Economy: Fresh Insights for Emerging Business Models in the European Union

ABSTRACT This study examines how sociodemographic factors influence engagement with the Collaborative Economy within the European Union, analyzing data from Flash Eurobarometer 467. Employing hierarchical clustering and multiple regression analyses, we explore the perceived advantages of Collaborative Economy participation across diverse demographic profiles. The findings reveal nuanced motivational patterns, with younger users emphasizing cost savings and flexibility, while older adults prioritize trust and community connections. Socioeconomic barriers, including technological hesitancy and limited rural infrastructure, hinder broader adoption. These insights inform targeted strategies to enhance participation and design inclusive platforms, advancing sustainable consumption models.