Application of Social Media Communication Tools for Effective Internal Communication

This paper examines the impact of social media communication tools on internal communication effectiveness referring to different industries whilst the main attention was given on the consumer durable sector. It has made a comprehensive literature review as the main methodology to present the key insights on how social media is applied to result effective internal communications with reference to different industries. Alongside, it reveals the application gravity of social media platforms including WhatsApp as an emerging tool among professionals for internal communication. Furthermore, paper portraits the crucial role of employee social media skills and company-run social networks in leveraging social media for effective internal communication. In addition, this study highlights that companies require a tailored social media strategy. This should encompass training to enhance the competencies of employees towards social media and applications on social networks to facilitate information sharing and teamwork. The implications of this study suggest the need for a tailored social media communication strategy, focusing on training programs to enhance employee social media competency and the development of a firm-generated social network to facilitate information sharing and collaboration. Conclusively, this paper attempted to present a review on how social media is applied for different industries including consumer durable industry. Paper concludes the future research directions highlighting the futuristic value of the proposed research directions.