Cancel Culture in South Korea's Entertainment Industry: Media Framing through the Lens of Deviance

The media has the power to carry out media framing and the public has the power to believe or not and participate in spreading‎ the results of the media framing or not, which will eventually lead to whether or not a cancel culture happens. The author wants‎ to analyze how Kumparan news articles apply framing to actor Kim Seon Ho's scandalous news which caused him to be exposed‎ to cancel culture, through journalistic analysis with The Sphere of Deviance theory by Daniel Hallin. The author conducted a‎ thematic analysis of 9 articles regarding the actor Kim Seon Ho scandal published by Kumparan in the period of 19 October 2021-‎‎22 October 2021 and resulted in 3 divisions of categories: positive (not supporting cancel culture), negative (supporting cancel‎ culture), and neutral. From the 9 news articles that were sampled, after the analysis, the writer produced the following data: 2‎ articles in the positive category, 1 article in the negative category, and 6 articles in the neutral category. Even though there is no‎ dominant framing in the article published by Kumparan regarding the Kim Seon Ho scandal, it can still be concluded that indeed‎ the media has power through media framing, as well as the public who have power over the information obtained from the‎ media (whether it is the result of media framing or not).