Factores que influyen en el desarrollo de las competencias digitales en la región de Piła

This article examines the factors influencing the development of digital competencies in the Piła region. Key elements influencing these competencies, including employee education and technological innovations, were identified in confrontation with demographic factors. The research was conducted using the diagnostic survey methodology, covering 53 companies and 1,312 employees. Correlations between variables were analyzed using statistical tests, including the chi-square and Student's t-test. The data obtained showed strong correlations between expenditure on education and the level of digital competencies, as well as between investments in modern technologies and employees' digital skills. In addition, a significant impact of demographic factors such as education, gender and age on the development of digital competencies was noted. The results emphasize the need to intensify educational activities aimed at employees from demographic groups in more difficult situations, indicating the important role of local authorities in supporting these trends. Recommendations indicate the need for further analysis of the factors shaping digital competencies and activities promoting education in this area.