What Do Top Management Personnel in Retail Companies Think About Sensory Marketing?:

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Publication Details

Journal
Quarterly Journal of Marketing
Published
2025-03-30
DOI
https://doi.org/10.7222/marketing.2025.020
Primary Topic
Management and Marketing Education
Type
article
Field-Weighted Citation Impact
0.00

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article

What Do Top Management Personnel in Retail Companies Think About Sensory Marketing?:

Naoto Onzo, Ikumi Hiraki, Hiroaki Ishii, Taku Togawa
Quarterly Journal of Marketing
Management and Marketing Education
article

What Do Top Management Personnel in Retail Companies Think About Sensory Marketing?:

Naoto Onzo, Ikumi Hiraki, Hiroaki Ishii, Taku Togawa
article en

Abstract

No abstract available for this paper.
Quarterly Journal of MarketingVol. 45(2)
Waseda University (JP), Sophia University (JP), Tokyo International University (JP)
Japan Society for the Promotion of Science
Decent work and economic growth
Openalex Percentile: Top 92%
Management and Marketing Education
DOIOpen Access PDFOpenAlex
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What Do Top Management Personnel in Retail Companies Think About Sensory Marketing?: — Naoto Onzo, Ikumi Hiraki, et al. · Quarterly Journal of Marketing (2025) | TGRS Research Map | TGRS