An Informatics-Based, Payer-Led, Low-Intensity Multichannel Educational Campaign Designed to Decrease Postdischarge Utilization for Medicare Advantage Members: Retrospective Evaluation
Behavior change techniques deployed via educational interventions as low-intensity multi-channel outreach is an effective strategy to reduce avoidable 30- and 90-day inpatient readmissions and ED visits in recently discharged Medicare Advantage members (primarily >65 years).
Authors
- Kelly Jean Thomas Craig (ORCID: https://orcid.org/0000-0002-9954-2795)
- Amanda L. Zaleski (ORCID: https://orcid.org/0000-0002-0362-819X)
- Alena Baquet-Simpson
- Lily Vogel
- Snehal Mhatre
- Elise Kokonas
- Brian Hurley
- Jai Bansal
- Mohammed Ghori
- Annabel Ryu
- Ken Hayashima
- Danica Fernandes
- Daniel Reif
Institutions
- Aetna (United States) (US)
- Wellesley College (US)
- VA Office of Research and Development (US)
Publication Details
- Journal
- JMIR Human Factors
- Published
- 2025-03-30
- DOI
- https://doi.org/10.2196/63841
- Primary Topic
- Mobile Health and mHealth Applications
- Type
- article
- Field-Weighted Citation Impact
- 0.00