Pengaruh pelabelan halal obat terhadap minat beli pasien di Apotek Farmarin Kota Semarang

Islam recommends in consuming drugs not to use haram drugs. To ensure that a generic drug and patent drug are guaranteed halal, one of them is by looking at the halal labelling on the drug packaging. However, there are still people who do not know about halal labelling on the drugs they consume. The purpose of this study was to determine the effect of halal labelling on generic drugs and patent drugs on patient buying interest at Farmarin Pharmacy Semarang. The type of research used is observation with a cross sectional method. The sampling method used was incidental sampling and 90 respondents were obtained. The research instrument used was a questionnaire regarding the effect of halal labelling on drugs on patient buying interest. The analysis method in this study uses descriptive analysis by grouping the total points of patient answers based on a Likert scale. The results showed that 57 respondents (63.3%) fell into the interval group of total answer points 41 - 50 which means very influential and the remaining 33 respondents (36.67%) fell into the interval 31 - 40 which means influential. So it can be concluded that the halal label in generic and patent medicine packaging is very influential on patient buying interest.