Design management in regional administration: basic principles and directions of development

In the conditions of the war and post-war reconstruction of the regions, the question of finding and attracting investments to ensure this process will become acute. That is why, today, it is essential for public authorities to think critically and creatively in the face of new challenges and threats; this will allow for more effective regional management. Society and the ecosystem are essential components of regional reconstruction. Accordingly, when developing projects, it is necessary to satisfy society while not disturbing the ecosystem. It is possible to achieve the corresponding successes of reconstruction and development in regional management due to design management, which will ensure the modeling of future projects and their impact on the ecosystem and society. Under modern conditions, the role of design management in regional administration can become the primary post-war reconstruction and development, which will ensure the inflow of investments and the introduction of innovations. The article’s purpose is to substantiate the role of design management in regional administration as the basis of post-war reconstruction and development, which will ensure the inflow of investments and the introduction of innovations. In the conditions of war and post-war reconstruction, the role of critical thinking and design management is strengthened, allowing for faster management decisions. The role and place of interaction of design management in regional administration are defined. Reasonable use of design management in regional administration during the post-war reconstruction will ensure the use of innovative approaches and critical thinking in decision-making, the development of creative industries, environmental sustainability, and social integration of regions. It was emphasized that design management in regional management is a powerful tool that combines creative processes with business strategies, providing a comprehensive approach to the development of regions. The analysis showed that integrating design solutions into management processes increases competitiveness, improves the population’s quality of life, and attracts investments. It was determined that the main principles of design management are its ability to combine aesthetic, functional, and economic aspects, which allows organizations to respond more effectively to the challenges of the modern market. The development and implementation of innovative solutions contribute to the creation of new products and services that meet consumers’ modern needs and expectations. Keywords: design management, critical thinking, ecosystem, innovative approach, regional management, war and post-war reconstruction.