Perceived Credibility of Social Media Influencers and Adoption Intention Towards Green Apparel
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Authors
- V. Raja Sreedharan (ORCID: https://orcid.org/0000-0003-3601-8002)
- Ogunmokun Oluwatobi
- Sofi Dinesh (ORCID: https://orcid.org/0000-0003-1677-9664)
- Anant Kumar Verma (ORCID: https://orcid.org/0000-0002-8719-4869)
Publication Details
- Journal
- International Journal of Internet Marketing and Advertising
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijima.2025.10070304
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00