What drives customer acceptance of Augmented Reality. The moderating role of consumer innovativeness and hedonic consumption

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

John Baker (ORCID: https://orcid.org/0000-0003-3379-4751)
Lucy Truong (ORCID: https://orcid.org/0009-0009-9668-4403)
Luan Nguyen (ORCID: https://orcid.org/0000-0002-3183-4804)
Cong Duc Tran (ORCID: https://orcid.org/0000-0003-0765-5571)
Thuan V. Tran (ORCID: https://orcid.org/0000-0002-5839-0895)

Publication Details

Journal: International Journal of Internet Marketing and Advertising
Published: 2025-01-01
DOI: https://doi.org/10.1504/ijima.2025.10070303
Primary Topic: Consumer Retail Behavior Studies
Type: article
Field-Weighted Citation Impact: 0.00

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article

What drives customer acceptance of Augmented Reality. The moderating role of consumer innovativeness and hedonic consumption

John Baker, Lucy Truong, Luan Nguyen, Cong Duc Tran et al.

Jan 1, 2025

International Journal of Internet Marketing and Advertising

Consumer Retail Behavior Studies

article

What drives customer acceptance of Augmented Reality. The moderating role of consumer innovativeness and hedonic consumption

John Baker, Lucy Truong, Luan Nguyen, Cong Duc Tran, Thuan V. Tran

January 1, 2025article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Internet Marketing and AdvertisingVol. 1(1)

Openalex Percentile: Top 93%

Consumer Retail Behavior Studies

DOI Source OpenAlex

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