Buyers’ Attitude Towards Green Structural, Locational, Facilities and Intention to Purchase Green Housing

The concept of green residential housing is new, whereby it incorporates special attributes that was expanded from the green product concept. Based on previous scholars’ explanations, three important attributes for green residential housing includes green structural, locational, and facilities. It must be understood that any new concept such as “green residential” introduces to the market will not immediately be accepted by the buyers. The buyers must show their attitude either positive or negative that reflects their tendency to like or dislike the new concept. This research is very significant to understand the attitude-behaviour gap of the house buyers with the expansion of the new green concept into the real estate and property industry. The main objective of this research is to determine the significance relationship between buyers’ attitude with their intention to purchase green residential housing. The research methodology is quantitative survey method, whereby 388 house buyers fill in the questionnaire via face-to-face self-administered fill in or online platform via Internet or WhatsApp. The analysis of findings using Spearman Coefficient Correlation rho (α) shows that as overall, the buyers’ attitude towards locational has strong relationship with their intention to purchase green housing. Nevertheless, this study found that another two i.e. structural and facilities have weak relationships with intention purchase and are not significance. This research is very beneficial from green housing developers or policy makers in understanding their market purchase behaviour.