Effectiveness of Public Health Campaigns on Mpox Awareness and Prevention in Rural India

Abstract This review examines the current state of Mpox awareness and prevention strategies in India, with a particular focus on rural and underserved communities. As Mpox, a virus endemic to West and Central Africa, begins to spread globally, including India, effective public health responses become increasingly critical. The review evaluates various public health campaigns, including government-led programs, NGO initiatives, digital and traditional media efforts, and community-based outreach. It highlights the role of educational initiatives such as school programs, training for local health workers, and the use of mobile health units in improving awareness and preventive measures. Challenges such as socioeconomic barriers, limited healthcare infrastructure, misinformation, and language and literacy issues are discussed. The review also assesses the effectiveness of current strategies through success stories, identified gaps, and community feedback. Recommendations are provided for enhancing awareness and prevention, emphasizing the need for stronger community partnerships, technological integration, culturally tailored communication, and increased capacity building for local health workers. Future research directions are suggested, focusing on bridging gaps in Mpox awareness, developing sustainable policy strategies, and integrating Mpox prevention with broader public health initiatives. The review underscores the importance of a comprehensive approach to addressing Mpox in rural India, combining government efforts, community engagement, and innovative strategies to achieve effective and lasting impact.