IMPORTANCE OF COMMUNICATION IN SPORTS MANAGEMENT

ABSTRACT Effective communication has an important place in the field of sports as in all areas, forming the basis of success. Establishing good communication provides positive criticism and continuous interaction between athletes. Basically, under the development of modern sports communication, the combination of modern sports and mass media has created a cultural style with the character of mass culture, which is a type of visual culture. Sports, expressed by modern mass media, is focused on the relationship between sports and media. The commercialization of Sports Communication, which is formed by the alliance of sports and mass media that encourages sports development, has also restricted sports development to some extent. In the process of sports globalization, there is a deep impression of the modernization of sports and has played an important role in the globalization of sports media. The effective communication process is also important for athletes and clubs in terms of efficiency and effectiveness and for effective performance management. Providing information to athletes about their performance, interaction within the club, motivation and mediation, and various results are provided by communication skills. This situation can have a positive effect on verbal intelligence, especially under stress. Because with the decrease in stress, focus and problem-solving skills can increase. In addition, exercise increases blood flow, allowing more oxygen to reach the brain, which can improve mental performance. Moreover, with appropriate training, athletes and other stakeholders can be shown the mistakes they make during communication and if they are taught how to communicate, communication errors can be prevented. For example, if a fan or player does not accept the superiority of the opposing team, does not approve of their success, cannot stomach defeat and behaves aggressively during a sports match; with sports training, they can reverse this and change their unacceptable behaviors in line with what should be. In this way, the communication they will establish will develop in a more positive direction, and the conflicts that will occur can decrease. In this study, the concept of communication, the concept of sports and the importance of the phenomenon of communication in terms of sports will be revealed.