THE CHALLENGE OF EMPLOYEE MOTIVATION IN BUSINESS MANAGEMENT

Purpose: This paper examines the role of employee motivation in effective business management. It also explores the impact of financial and non-financial motivators on employee engagement. Design/methodology/approach: The research used a quantitative methodology and an online survey of 102 individuals. Statistical analyses, including variance analysis and correlation analysis, were conducted to identify significant patterns and differences in motivation levels. Findings: Financial motivators, particularly bonuses for achieving targets, were identified as the most effective. Non-financial motivators, such as flexible work schedules and additional days off, also showed high effectiveness in enhancing motivation. Significant differences in motivation levels were observed by gender, age, and length of service. Research limitations/implications: The study is limited to a specific demographic and geographic scope. Future research could explore diverse cultural and occupational contexts. Practical implications: Combining financial and non-financial motivators can effectively increase employee satisfaction and engagement. Social implications: Fostering effective motivation practices contributes to stronger family company relationships. Companies adopting such strategies set benchmarks for the best workplace. Originality/value: This study provides insights into the balance of financial and non-financial motivators in shaping employee motivation. It offers actionable recommendations for HR managers and organisational leaders.