Weaver Stories: Organizing and Communication Dynamics Among East Sumba Ikat Weavers

East Sumba ikat weaving represents a significant cultural heritage, embodying artistic excellence and deep-rooted social values. Despite a formal organizational structure, weavers engage in independent craftsmanship while establishing intricate work networks based on necessity and trust. This research explores the dynamics of communication and organizational processes within informal weaving groups, applying Karl Weick's organizing theory with a particular emphasis on enactment, selection, and retention. This research uses a qualitative, phenomenological approach that involves ten experienced ikat weavers with a minimum of five years of expertise. The findings reveal that these weaving groups emerge organically, shaped by geographic proximity, social relationships, and the complementary distribution of skills among artisans. Although no formal hierarchy governs their interactions, weavers develop highly adaptive mechanisms for collaboration, including work exchanges and specialized labor arrangements. From an organizing theory perspective, enactment manifests as weavers actively construct their work environment through habitual interactions and experiential learning. Selection is evident in their strategic choices regarding work practices, favoring establishments and trust-based collaborations. Retention, in turn, ensures the transmission of practical techniques and organizational patterns across generations, reinforcing continuity in traditional ikat production. This study underscores the role of informal organizing as a resilient and adaptive strategy within traditional craft communities, enabling them to navigate socioeconomic shifts while preserving cultural authenticity.