Studying the transformation of consumer retail experience through virtual reality technologies

Virtual reality (VR) is revolutionizing the retail industry by offering immersive and interactive shopping experiences that enhance customer engagement and satisfaction. This review paper explores the technological advances in VR, its impact on consumer behavior, and the business benefits and challenges associated with its implementation. The paper also examines emerging trends and future applications of VR in retail, highlighting the potential for further enhancing consumer experiences. Recommendations are provided for retailers and technology developers to help them leverage VR technology effectively. As VR continues to evolve, it promises to transform the retail landscape, creating new opportunities for innovation and growth. Keywords: Virtual Reality (VR), Retail Technology, Consumer Behaviour, Immersive Shopping, Personalization.