Banking Operations: The Strategic Role of Adopting Big Data Analytics by Bank Personnel of SBI and ICICI Banks

Incorporating Big Data Analytics (BDA) has significantly transformed banking operations, enhancing efficiency, risk management, fraud detection, and customer engagement. This study analyses the impact of Big Data Analytics (BDA) adoption on operational dynamics in SBI and ICICI Banks, focusing on how bank personnel utilise data-driven insights to improve decision-making. This study utilised a stratified random sample of 418 bank employees of SBI and ICICI Bank personnel across essential functional domains such as risk assessment, fraud prevention, customer service, and data analytics to evaluate the transformative impact of Big Data Analytics (BDA).