STUDI KEBERLANJUTAN EKSPOR PRODUK HALAL DAN GLOBAL VALUE CHAIN INDONESIA

The development of the halal industry in Indonesia has major challenges such as the lack of ability to attract the interest of millennial Muslims in the world to become consumers of halal products, awareness of halal food requirements, perceptions of compliance costs and costs associated with the procurement of halal ingredients, production of halal products, and supply chain management. The purpose of this study is to identify trade opportunities and the halal value chain and identify supporting factors for Indonesian halal product exports in driving a sustainable national economy. The research method used is the Autoregressive Distributed Lag (ARDL) model, which aims to analyze the effect of exogenous variables on endogenous variables over time. The research variables consist of the export value of the halal food and beverage industry, the export value of Muslim fashion, the export value of halal pharmaceutical and cosmetic products, the global value chain, and economic growth. The results of the study indicate that in the short term, the export of the Indonesian halal industry and the global value chain affects economic growth at different lags. Furthermore, in the long term, economic growth is influenced by the export value of the halal food and beverage industry and the global value chain. Thus, to maintain and achieve the sustainability of the halal value chain, efforts are made to facilitate exports, increase the productivity of the halal industry, attract investment, and promote halal certification.