Back to the Future? A Caution

Abstract This Counterpoint cautions that future making research treats the future too simplistically and fails to acknowledge the fundamental uncertainty inherent in all futures work. First, future making scholarship overlooks existing academic research, in which similar concerns have been pursued, empirically and conceptually, for years. Second, utopian futures are considered achievable if only actors have a vision of what they wish to create. Finally, most future making statements around grand challenges rely on little more than hope, failing to account for the complex relationalities shaping them. I substantiate my argument by drawing on the scenario planning literature, Knightian uncertainty, and anthropology of future research. I also critique the Point's call for future making scholars to adopt practice‐based approaches (Wenzel et al., forthcoming) in their empirical inquiries, arguing that the ‘as Practice’ move in management studies is yet to achieve its aspirations. Additionally, I caution against the other Counterpoint in this debate that future making requires the realization of desired and emancipatory futures (Comi et al., forthcoming), as this view is too restrictive for broad and deep future making theorizing to emerge.