Exploring the Evolution of Social Media Marketing Research (2009-2024): a Bibliographic Investigation

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Akhil Sharma (ORCID: https://orcid.org/0000-0002-5798-5889)
Kuldeep Chaudhary (ORCID: https://orcid.org/0000-0002-2345-297X)
Preeti Ahlawat (ORCID: https://orcid.org/0009-0006-8443-873X)
Jagdeep Singla (ORCID: https://orcid.org/0000-0001-8628-9244)
Hawa Singh
Ritika Juneja

Publication Details

Journal: International Journal of Procurement Management
Published: 2025-01-01
DOI: https://doi.org/10.1504/ijpm.2025.10070287
Primary Topic: Digital Marketing and Social Media
Type: article
Field-Weighted Citation Impact: 0.00

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article

Exploring the Evolution of Social Media Marketing Research (2009-2024): a Bibliographic Investigation

Akhil Sharma, Kuldeep Chaudhary, Preeti Ahlawat, Jagdeep Singla et al.

Jan 1, 2025

International Journal of Procurement Management

Digital Marketing and Social Media

article

Exploring the Evolution of Social Media Marketing Research (2009-2024): a Bibliographic Investigation

Akhil Sharma, Kuldeep Chaudhary, Preeti Ahlawat, Jagdeep Singla, Hawa Singh, Ritika Juneja

January 1, 2025article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Procurement ManagementVol. 1(1)

Openalex Percentile: Top 92%

Digital Marketing and Social Media

DOI Source OpenAlex

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Exploring the Evolution of Social Media Marketing Research (2009-2024): a Bibliographic Investigation — Akhil Sharma, Kuldeep Chaudhary, et al. · International Journal of Procurement Management (2025) | TGRS Research Map | TGRS