Research on Measuring the Development Level of Regional Rural E-commerce - A Case Study of Shanxi Province in China

Rural e-commerce has become an important means of promoting rural economic and social transformation, and it is an inevitable trend of combining rural productivity with e-commerce. The research used the entropy method to determine the weight of indicators from three dimensions: readiness, application, and impact, and constructed a regional rural e-commerce development level index measurement model. It measured and empirically analyzed the development level of rural e-commerce in 11 regions of Shanxi Province from 2012 to 2021, comparing the differences in the development level of rural e-commerce in different regions of Shanxi Province