Analysis on the Development Path of Published Cultural and Creative Products Based on The Emotional Design Theory

This paper discusses the application of the emotion design theory in the development of publishing cultural and creative products. By analyzing the three levels of —— instinct, behavior and reflection —— and combining with the characteristics of publishing culture and innovation, this research uses the questionnaire survey method to deeply investigate the psychological and purchase needs of consumers, examine the current situation and problems of publishing culture and creation, and put forward the specific path of emotional design. Emotional design helps to enhance the added value of products, stimulate consumers' purchase intention, and enhance their loyalty, which is crucial to the development of publishing cultural and creative products.