Theorizing Affective Motivation: Motives, Seeking, and the Mundanity of Pleasure

A central issue in sociology concerns motivation. Generally, sociologists have followed Mills’s lead in emphasizing motive-talk, or post hoc explanations, over the “springs” of action themselves. Drawing from the interdisciplinary science of motivation, this article argues that we can tease motives apart from motive-talk by incorporating the affective disposition to seek into a theory of motivation. Seeking involves three dissociable phases—wanting, liking, and learning—each of which is intrinsically pleasurable. This suggests three things. First, mundane activities related to anticipation or learning are affective in nature. Second, not only does each phase of seeking involve different motives, but also, any given phase contains sequences of activities, likely indicating mixed motives. And third, people commit to routines and roles not because of their habits or automatic cognition but because of the affective urgency and expectation they feel in their bodies. Implications for the sociological literature on pleasure and for a sociology of motivation are discussed.