Health consumers' emotional responses toward asthma videos on <scp>YouTube</scp> are influenced by time since posting, number of tags, subject of content and the emotional tone
The content priorities of video creators and health consumers differed, and keeping the emotional tone positive appears important for fostering positive emotional responses and attitudes.
Authors
- Jin Zhang (ORCID: https://orcid.org/0000-0002-6665-6606)
- Benjamin Ombati Omwando (ORCID: https://orcid.org/0000-0003-3523-6315)
- Yanyan Wang (ORCID: https://orcid.org/0000-0002-5287-117X)
- Xiaohan Yan (ORCID: https://orcid.org/0000-0003-2487-6173)
Institutions
- University of Wisconsin–Milwaukee (US)
- Renmin University of China (CN)
Publication Details
- Journal
- Health Information & Libraries Journal
- Published
- 2025-03-28
- DOI
- https://doi.org/10.1111/hir.12570
- Primary Topic
- Media Influence and Health
- Type
- article
- Field-Weighted Citation Impact
- 0.00