ECODESIGN IN POLISH MANUFACTURING COMPANIES – GENERAL INSIGHTS

Purpose: The article presents the results of research into eco-design conducted among selected companies. The aim of the study was to identify how ecodesign is defined, the rationale for ecodesign, the methods used, and the factors that support the development of a product in terms of environmental characteristics. Design/methodology/approach: The study was carried out using the individual in-depth interview method with representatives of 24 companies. Manufacturers from industries representing product categories that fit into the EU's Sustainable Products Initiative were invited to participate in the study. Findings: Not all companies participating in the study are aware of the idea of ecodesign. It was noted that some respondents found it difficult to clearly describe the assumptions of ecodesign. Many respondents seemed to be interested in selected elements of ecodesign. None of the surveyed entities uses a documented procedure to identify and assess the environmental aspects of designed/developed products. In most cases, the companies surveyed rely on the experience and intuition of their employees to develop the environmental features of the products they offer. Research limitations/implications: Future research will continue to identify the drivers and barriers of ecodesign from an organisational perspective. The main limitation of the study is the varying level of verbal communication skills of the interviewees and dispersed knowledge in the companies. Practical implications: Based on the study, it can be concluded that there is a need to support companies in ecodesign activities, for example, by organizing training and workshops to explain strategies and principles of ecodesign. For the vast majority of entities that declared the presence of an environmental mentor in the company, it is an important or very important factor supporting the design or development of products. Originality/value: The paper is addressed to all interested in ecodesign. The study should be seen as a contribution to the discussion about the role of Product-Oriented Environmental Management Systems in sustainability reporting. What makes the research valuable is the attempt to present the issue of ecodesign on the example of companies from different industries.