Bollywood’s Feminist Revolution: A Study of the Emerging Trends and Themes in the Portrayal of Women in Indian Cinema

Women’s perception of themselves in today’s modern world has been profoundly affected by the media and has played an important role in modernizing societies. Previously men were considered to be the breadwinners in most societies, while women would be the homemakers. Indian cinema has witnessed a significant transformation in the portrayal of women in its films in recent decades. Modern films depict women as increasingly autonomous, confident, and driven by their professional aspirations. India is characterized by a highly patriarchal society, and this has been especially true for women. In contemporary movies, gender representation has rapidly changed in Bollywood impacting patriarchal Indian culture where the depiction of women breaking out of conventional roles and proving themselves creating new benchmarks. This study analyzes four women-centric Bollywood movies namely Saand Ki Aankh, Queen, Mimi and Gangubai Kathiawadi concentrating on the evolving patterns of how female characters are portrayed in movies. This study aims to assess the depiction of female gaze using a triangulation of both quantitative and visual content analysis methods discussing the shift in paradigm and portrayal of women as self-reliant, motivated, and career-oriented protagonists.

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Publication Details

Journal
Journal of Communication and Management
Published
2025-03-22
DOI
https://doi.org/10.58966/jcm2025416
Citations
1
Primary Topic
South Asian Cinema and Culture
Type
article
Field-Weighted Citation Impact
26.93
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article

Bollywood’s Feminist Revolution: A Study of the Emerging Trends and Themes in the Portrayal of Women in Indian Cinema

K. S. Srinivasan, Kavya Gandhi
1 citations
Journal of Communication and Management
South Asian Cinema and Culture
26.93
article

Bollywood’s Feminist Revolution: A Study of the Emerging Trends and Themes in the Portrayal of Women in Indian Cinema

K. S. Srinivasan, Kavya Gandhi
article en
1 citations

Abstract

Women’s perception of themselves in today’s modern world has been profoundly affected by the media and has played an important role in modernizing societies. Previously men were considered to be the breadwinners in most societies, while women would be the homemakers. Indian cinema has witnessed a significant transformation in the portrayal of women in its films in recent decades. Modern films depict women as increasingly autonomous, confident, and driven by their professional aspirations. India is characterized by a highly patriarchal society, and this has been especially true for women. In contemporary movies, gender representation has rapidly changed in Bollywood impacting patriarchal Indian culture where the depiction of women breaking out of conventional roles and proving themselves creating new benchmarks. This study analyzes four women-centric Bollywood movies namely Saand Ki Aankh, Queen, Mimi and Gangubai Kathiawadi concentrating on the evolving patterns of how female characters are portrayed in movies. This study aims to assess the depiction of female gaze using a triangulation of both quantitative and visual content analysis methods discussing the shift in paradigm and portrayal of women as self-reliant, motivated, and career-oriented protagonists.

Journal of Communication and ManagementVol. 4(01)
Jain University (IN)
Openalex Percentile: Top 2%
South Asian Cinema and Culture
26.93
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