Adaptive Strategies of Construction Industry: The Impact of PESTLE Factors on Coteccons in Vietnam

This study applies the framework—analyzing Political, Economic, Social, Technology, Legal, and Environmental (PESTLE) factors to examine their influence on strategic implementation within the construction sector, focusing on Coteccons Construction Joint Stock Company (Coteccons), a leading Vietnamese contractor. Using a mixed-method approach that combines financial analysis (2010–2024), case study evaluation, and macroeconomic assessment, this research explores how Coteccons has adapted its strategies to navigate external uncertainties. By integrating strategic management theories, this study provides insights into how leading construction firms can enhance strategic resilience. The research contributes to both theoretical discourse and practical implications, offering a framework for construction firms to optimize strategic decision-making in volatile environments.