Marketing Public Relations Strategy in the Convection Industry

The government supports the development of MSMEs in Indonesia, yet its reach has not fully covered all MSMEs. Companies must implement a Marketing Public Relations (MPR) strategy to face competition in the convection industry, enhance their reputation, and boost sales. This study aims to describe the implementation of the MPR strategy and identify the obstacles faced by the convection industry in Indonesia. This study uses a qualitative method with a case study design. Data collection techniques with interviews and observations. Data analysis techniques include data reduction, data display, and conclusion. This study results from the Marketing Public Relations (MPR) strategy of Paran Indostyle Convection company, including word of mouth, installation of brochures, pamphlets, banners, partnerships, and WhatsApp social media. The suggestions in this study are to keep product quality consistent, use technology such as augmented reality (AR) in print media, implement clear and transparent communication in partnerships, optimize WhatsApp Business features, integrate it with other platforms, and provide links to social media to increase the reach of information. Keywords: Marketing Public Relations (MPR), word-of-mouth, partnership, and social media