Bibliometric Analysis of Corporate Strategy and Digital Transformation Literature

There is tremendous growth in Digital Transformation as Corporate Strategy, where accelerated the adoption of digital tools and platforms as companies sought to maintain connectivity, improve efficiency, and engage customers online. Digital Transformation is a business strategy that uses digital technology to improve an organization's processes, products, and operations. With this study, it is aimed to conduct a bibliometric analysis of the publications that were published between 2011-2025 and can be accessed through Scopus, which is considered a qualified database. As a result of the analysis made by the Vosviewer program, the publications produced by individuals or institutions in a specific period and a specific region and the relationships between these publications are revealed numerically and visually. According to results; China is the country with the highest number of publications and citations. Germany follows it in the second place. For institution¸ Free University of Bozen-Bolzano at front with 2 documents and 187 citations. the journal with the most citations in the literature is School of Accounting, Zhongnan University and Research Center of Finance, Shanghai. The most publication is Free University of Bozen-Bolzano. The most occurrence for keywords are Digital Transformation, Corporate Strategy and Innovation.