Streaming Platforms, Animation Films & Cinematic Universes’ Effects on Transmedia Storytelling after Covid-19

It can be thought that a major paradigm shift has occurred with the Covid-19 pandemic. In addition to education, health, transportation and cultural activities, which have been affected by this situation, radical changes have also occurred in the media area. When it comes to the digital media, the biggest of these changes has been observed in people's relationship with cinema. Because many films and animations consumed in movie theaters that have been closed for a long time, now need to be delivered to the audience through another experience. This situation has caused a serious increase in the use of "Streaming Platforms" as an existing technology. Production companies, who want to turn this situation to their advantage, have transferred their cinematic universes, which they have created a sense of belonging in the audience in cinemas for a long time to streaming platforms, both as series, feature films and animations. The main problem of the article is to reveal this paradigm shift. As a method, graphics produced within statistical data will be used and thus a quantitative study will be achieved. The universe of the article will be established with the box office revenue rates of the last eight years obtained from the “Box Office Mojo” website, which is the most reliable source. This entire study will be evaluated through the Transmedia method, which is the storytelling dynamics of works produced on different media platforms. Finally, the trends of the media in the 2020s will be explained.