Development Strategy of Riam Bidadari Tourist Attraction in Lumbang Village Muara Uya Sub District Tabalong Regency South Kalimantan Province

Riam Bidadari Ecotourism in Lumbang Village, Muara Uya District, Tabalong Regency, Central Kalimantan, has natural potential that has the opportunity to be developed into a leading tourist destination. The purpose of this study is to identify the potential of Riam Bidadari ecotourism and analyze the Riam Bidadari ecotourism strategy in supporting the development of Riam Bidadari ecotourism in Tabalong Regency using the SWOT method through surveys, field observations and interviews. The results of the study show that the most prominent ecotourism potential of Riam Bidadari and has the power to attract tourists to visit, including the scenery that is still beautiful and beautiful; campsites for various communities; affordable tourist ticket prices; availability of a large parking area; the quality of the road to the ecowista is good; the availability of glamping facilities or tents that can be rented by visitors; security and surveillance system that provides convenience for visitors; as well as the availability of interesting photo spots. The combination strategy carried out for the development of Riam Bidadari ecotourism which is the main and best strategy is the position of the S-O (Strength-Opportunities) combination strategy, namely maintaining the beauty and beauty of the Riam Bidadari ecotourism by involving the surrounding community; arranging and expanding the camping area / camping ground so that visitors feel really comfortable; As well as maintaining affordable admission prices and offering special discounts or promos, such as family tour packages, special prices for students, or cheaper prices during certain periods. This strategy is expected to spur the development of Riam Bidadari ecotourism and can improve the economy of the local community and maintain environmental sustainability so that it can become one of the sustainable tourist attractions. Keywords: Ecotourism Potential, Development Strategy, Riam Bidadari Ecotourism