FMCG in Rural Market: An Exploratory Study in Manipur

Rural marketing is very wide and various way to understand the rural consumers. The present study analysed on the basis of rural consumer demographic, brand uses, frequency of purchase behaviour, media influence on sources of information, availability of FMCG products, influenced on consumer buying behaviour and consumer satisfaction on selected FMCG products. The data is collected from 160 respondents from villages of Imphal East and Imphal West districts which covered under Panchayatiraj, Government of Manipur.