Work-life Balance Strategies and Employee Performance in Nigeria’s Post-COVID-19 Era

The purpose of this study was to determine the effects of strategies such as flexible working hours, remote working, technology upgrades and innovativeness, and training on work-life balance (WLB) on employee performance. This research employed a quantitative methodology. The survey instrument (questionnaire) was used to assess 310 employees across twenty service sector organisations in South-South and South‒West Nigeria. Confirmatory factor analysis (CFA) was used to measure instrument construct validity, whereas structural equation modelling (SEM) was used to estimate the relationship between WLB strategies and employee performance. The results revealed that flexible working hours, remote working, technology upgrades, innovativeness, and training on WLB have a significant positive effect on employee WLB and performance. Based on this study, firm managers should employ diverse WLB strategies to increase employee WLB and performance and address post-COVID-19 economic challenges. Organisations should prioritise technology upgrades, innovation, and WLB training when implementing flexible working hours to increase productivity.

Authors

Publication Details

Journal
British Journal of Management and Marketing Studies
Published
2025-03-28
DOI
https://doi.org/10.52589/bjmms-reif4qnx
Primary Topic
Work-Family Balance Challenges
Type
article
Field-Weighted Citation Impact
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article

Work-life Balance Strategies and Employee Performance in Nigeria’s Post-COVID-19 Era

Mari Morgan, Emmanuel Okokondem Okon, Charles Effiong
British Journal of Management and Marketing Studies
Work-Family Balance Challenges
article

Work-life Balance Strategies and Employee Performance in Nigeria’s Post-COVID-19 Era

Mari Morgan, Emmanuel Okokondem Okon, Charles Effiong
article en

Abstract

The purpose of this study was to determine the effects of strategies such as flexible working hours, remote working, technology upgrades and innovativeness, and training on work-life balance (WLB) on employee performance. This research employed a quantitative methodology. The survey instrument (questionnaire) was used to assess 310 employees across twenty service sector organisations in South-South and South‒West Nigeria. Confirmatory factor analysis (CFA) was used to measure instrument construct validity, whereas structural equation modelling (SEM) was used to estimate the relationship between WLB strategies and employee performance. The results revealed that flexible working hours, remote working, technology upgrades, innovativeness, and training on WLB have a significant positive effect on employee WLB and performance. Based on this study, firm managers should employ diverse WLB strategies to increase employee WLB and performance and address post-COVID-19 economic challenges. Organisations should prioritise technology upgrades, innovation, and WLB training when implementing flexible working hours to increase productivity.

British Journal of Management and Marketing StudiesVol. 8(1)
Openalex Percentile: Top 92%
Work-Family Balance Challenges
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