THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE

The article provides a comprehensive analysis of the essence, structure, and functions of organizational culture as an integral element of effective management in modern enterprises. The authors emphasize the multi-layered nature of organizational culture, which includes the surface level (symbols, rituals, language), the visible level (values and beliefs), and the deep level (fundamental assumptions). Special attention is given to the role of management culture in fostering team cohesion, improving labor productivity, enhancing the organization’s adaptability to a dynamic external environment, and ensuring stability amidst external challenges. The article highlights the importance of organizational culture in the context of the development of management science and practice, particularly under wartime conditions, which create new challenges and require adaptation of existing approaches. The pivotal role of leaders in building effective organizational culture is underscored, emphasizing their professional competencies, adherence to moral and ethical standards, ability to interact with personnel, and consideration of employees' individual characteristics. The article analyzes the impact of sociocultural, economic, historical, and national factors on the formation of management culture. The authors also address international experience, highlighting differences between European, American, and Japanese approaches to building corporate culture. It is emphasized that the harmonious integration of organizational culture elements, considering the specifics of the environment, is a critical factor for enterprise competitiveness. The practical significance of the study lies in its potential application to improving management processes, developing strategies for professional growth of leaders, increasing employee motivation, and creating a favorable corporate environment. The presented material may be valuable for researchers, practitioners, and managers striving to establish an effective management system in modern economic realities.